In the world of The Swell Dogs, every morning started in black and white. The pier, the waves, the whole pack on their boards, all in shades of gray. Then one good deed changed everything, and the dogs turned to color.

The California Color Collection is the whole crew after the turn: our full-color vintage logo with all nine breeds lined up on their boards and a California sunset glowing behind the pier. It's an artist-curated design for dog people who know the best part of any morning is the dawn patrol.

The turn to color is the heart of our children's book series, where the Swell Dogs find out the color was inside them all along. Visit the Book Nook to meet the pack.