They were always this cool. Some of us just needed color to see it.

  • The Swell Dogs

    Sandy. Scrappy. Born in HB. Every breed gets its own board — designed around the history behind the dog. This is the original lineup. Black and white. All heart.

    Browse the Originals 

  • The Shore Gods

    Regal. Radiant. A little cocky. The higher selves of every dog on this pier — same breeds, different universe. Full color. Coming to Shore.

    Meet the Gods 

Every Order Gives Back

We made our first donations to Wings of Rescue after our very first sales. We're new. The donation was small. But the commitment isn't. A portion of every order goes to saving shelter dogs — and that's not changing as we grow.

Find your breed. Wear your legend.

FIND YOUR BREED

Click the button to see all breeds in the Heat One lineup. (more breeds coming soon!)

What's Breaking

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The Swell Dogs

DOG GOD DOG — The Sticker

$5.00 USD
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Heat One

Born on the sand. Dreaming of the divine.

The Swell Dogs is where your breed's story meets the longboard lifestyle - and where every scrappy soul finds out they were always a Shore God.